Privacy Policy
Last Updated: March 8, 2026
JK & Co., doing business as JK Diamond Co. (“JK Diamond Co.,” “JKCO,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the information we collect from and about you. This Privacy Policy explains how we collect, use, disclose, store, and safeguard personal information in connection with our website located at www.jkdiamondco.com (the “Website”), our showrooms, and our related products and services.This Privacy Policy applies to information collected through the Website, email, phone, text, social media, appointment scheduling tools, invoices, purchases, shipping communications, and in-person interactions with us. By accessing or using our Website, contacting us, scheduling an appointment, visiting a showroom, making a purchase, or otherwise interacting with JK Diamond Co., you acknowledge this Privacy Policy.
1. Scope of This Privacy Policy
This Privacy Policy applies to personal information we collect in connection with:
- our Website;
- showroom visits and in-person consultations;
- appointment requests and bookings;
- email, phone, and text communications;
- social media communications;
- quotes, invoices, deposits, and purchases;
- custom jewelry design consultations;
- shipping, delivery, and pickup coordination; and
- customer service, support, and follow-up communications.
This Privacy Policy does not apply to third-party websites, applications, or services that may be linked from our Website or used in connection with our business, including payment processors, appointment tools, social media platforms, advertising networks, or shipping carriers. Those third parties maintain their own privacy policies and practices.
2. Information We Collect
We may collect the following categories of personal information, depending on how you interact with us:
A. Identifiers and Contact Information
We may collect your name, email address, telephone number, billing address, shipping address, and other contact details.
B. Commercial and Transaction Information
We may collect information relating to your appointments, consultations, quotes, deposits, invoices, purchases, product selections, order history, payment status, shipping details, and related records.
C. Design and Preference Information
We may collect information you share with us about jewelry preferences, ring size, stone preferences, style inspiration, design direction, proposal timing, budgets, special requests, and other information relevant to your inquiry or order.
D. Payment Information
When you make a purchase or pay a deposit, payment information may be collected and processed by us and/or third-party payment processors. We may receive transaction confirmations and related payment details, but payment card processing may be handled by third parties subject to their own privacy and security practices.
E. Communications and Correspondence
We may retain records of your communications with us, including emails, text messages, call notes, contact form submissions, social media messages, appointment communications, customer service requests, and similar correspondence.
F. Internet and Device Information
When you use the Website, we or our service providers may automatically collect certain information, such as:
- IP address;
- browser type;
- operating system;
- device type;
- approximate location derived from IP address;
- referring URLs;
- pages viewed;
- time spent on pages;
- links clicked; and
- other Website usage and interaction data.
G. Cookies and Similar Technologies
We may use cookies, pixels, tags, scripts, and similar technologies to operate the Website, understand visitor behavior, improve user experience, measure advertising effectiveness, and support remarketing and analytics.
H. Fraud Prevention and Verification Information
We may collect and use information necessary to verify transactions, prevent fraud, investigate suspicious conduct, respond to chargebacks or payment disputes, and enforce our Terms & Conditions and other policies.
3. Sources of InformationWe may collect personal information:
- directly from you;
- automatically through your use of the Website;
- from service providers that assist with Website operations, scheduling, customer relationship management, payment processing, shipping, analytics, and marketing;
- from advertising and analytics partners;
- from social media platforms when you interact with us there;
- from publicly available sources; and
- from other lawful third-party sources where appropriate.
4. How We Use Personal Information
We may use personal information for the following business and commercial purposes:
- to operate, maintain, and improve the Website;
- to respond to inquiries and communicate with you;
- to schedule and manage appointments and showroom visits;
- to prepare quotes, invoices, and order documentation;
- to process payments and deposits;
- to fulfill purchases and coordinate shipping, delivery, or pickup;
- to provide customer support and post-purchase service;
- to maintain records relating to your inquiries, orders, and communications;
- to personalize your experience with JK Diamond Co.;
- to send appointment reminders, confirmations, service messages, and transactional communications;
- to send promotional or marketing communications where permitted by law;
- to analyze Website usage, trends, and campaign performance;
- to detect, investigate, prevent, or respond to fraud, unauthorized activity, payment disputes, chargebacks, theft, or security incidents;
- to enforce our Terms & Conditions and other agreements;
- to comply with legal, regulatory, tax, accounting, insurance, and law enforcement obligations; and
- to protect our rights, business, personnel, clients, and property.
5. Cookies, Analytics, and Advertising
We and our service providers may use cookies and similar technologies to collect information about your interaction with the Website. These technologies help us:
- remember preferences and settings;
- improve Website performance and functionality;
- understand visitor behavior and traffic patterns;
- analyze marketing and campaign effectiveness; and
- support advertising, remarketing, and audience measurement.
We may use third-party analytics and advertising tools, including tools such as Google Analytics, Meta/Facebook technologies, and similar services. These services may collect information about your online activity over time and across different websites or platforms, subject to their own privacy policies.Most browsers allow you to control cookies through settings. If you disable cookies, some Website features may not function properly.
6. Text Messages, Calls, and Email Communications
If you provide your phone number or email address, we may contact you regarding your inquiries, appointments, orders, invoices, deliveries, pickups, repairs, customer service matters, and related business communications. Where permitted by law, we may also send promotional or marketing messages by email or text. Consent to receive marketing communications is not a condition of purchase. Message and data rates may apply depending on your wireless plan.You may opt out of marketing emails by clicking the unsubscribe link in the email. You may opt out of marketing text messages by following the opt-out instructions included in the message. Even if you opt out of marketing communications, we may still send you transactional or service-related communications.
7. How We Disclose Personal Information
We do not sell personal information for monetary consideration. We may disclose personal information as follows:
A. Service Providers
We may disclose information to vendors and service providers that help us operate our business, including providers of:
- website hosting and support;
- analytics;
- advertising and marketing;
- scheduling and communications platforms;
- payment processing;
- shipping and fulfillment;
- CRM and administrative tools; and
- legal, accounting, insurance, and other professional services.
B. Payment, Fraud, and Dispute Resolution
We may disclose information as reasonably necessary to verify transactions, prevent fraud, investigate suspicious activity, respond to payment disputes or chargebacks, pursue collections, submit insurance-related information, or enforce our rights and agreements.
C. Shipping and Delivery
We may disclose information needed to package, insure, ship, track, deliver, or arrange pickup for purchases.
D. Legal Compliance and Protection
We may disclose information when we believe in good faith that disclosure is necessary to:
- comply with applicable law, regulation, subpoena, court order, or legal process;
- respond to lawful governmental requests;
- enforce our Terms & Conditions or other agreements;
- investigate or prevent fraud, security incidents, or unlawful activity; or
- protect the rights, safety, and property of JK Diamond Co., our clients, or others.
E. Business Transfers
If we are involved in a merger, acquisition, restructuring, asset sale, financing transaction, or similar business event, personal information may be transferred as part of that transaction.
F. With Your Direction or Consent
We may disclose personal information where you direct us to do so or otherwise consent.
8. Custom Orders, Purchase Records, and Dispute Documentation
Because JK Diamond Co. offers custom jewelry, special orders, and high-value goods, we may retain and use records relating to consultations, design notes, CAD approvals, product specifications, invoices, payment confirmations, shipping confirmations, communications, and related documentation as reasonably necessary to:
- process and fulfill orders;
- provide customer support and service;
- respond to warranty-related questions or claims;
- maintain business and accounting records;
- investigate or respond to disputes, claims, or chargebacks;
- prevent fraud; and
- enforce our Terms & Conditions.
9. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
- provide our products and services;
- maintain order, tax, accounting, and business records;
- resolve disputes;
- respond to claims and chargebacks;
- enforce our agreements;
- prevent fraud; and
- comply with applicable law.
Retention periods vary depending on the type of information, the nature of the relationship, and legal or operational requirements.
10. Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, loss, alteration, or disclosure. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for exercising care when transmitting information to us and for protecting your own devices, accounts, and credentials.
11. Children’s Privacy
Our Website and services are not directed to children under the age of 13, and we do not knowingly collect personal information directly from children under 13. If we learn that we have collected such information without appropriate authorization, we will take reasonable steps to delete it. If you are under the age of majority in your jurisdiction, you should use the Website only with the involvement of a parent or legal guardian.
12. Third-Party Links and Services
Our Website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy, security, or information practices of those third parties. We encourage you to review their privacy policies before providing information to them.
13. Do Not Track
Some browsers offer a “Do Not Track” setting. Because there is not currently a universally accepted standard for responding to such signals, our Website may not respond to all Do Not Track browser signals.
14. California Privacy Rights
If you are a California resident, California law may provide you with certain rights regarding your personal information, subject to exceptions permitted by law. Depending on your circumstances, these rights may include:
- the right to know the categories of personal information we collect;
- the right to know the categories of sources from which personal information is collected;
- the right to know the business or commercial purposes for collecting, using, or disclosing personal information;
- the right to know the categories of third parties to whom we disclose personal information;
- the right to request access to specific pieces of personal information, subject to verification and applicable exceptions;
- the right to request deletion of certain personal information, subject to legal exceptions;
- the right to request correction of inaccurate personal information, subject to applicable limitations; and
- the right not to be discriminated against for exercising applicable privacy rights.
Categories of Personal Information We May Collect
The categories of personal information we may collect are described in the “Information We Collect” section above and may include identifiers, contact information, commercial information, communications, payment-related information, internet or electronic network activity information, approximate geolocation derived from IP address, and fraud prevention-related information.
Categories of Sources
We may collect personal information from you directly, automatically through the Website, from service providers, payment processors, advertising and analytics partners, social media platforms, and other lawful sources as described above.
Business and Commercial Purposes
We collect and use personal information for the purposes described in the “How We Use Personal Information” section above.
Categories of Third Parties to Whom We May Disclose Information
We may disclose personal information to service providers, payment processors, shipping and logistics providers, analytics and advertising vendors, professional advisors, governmental authorities, and other parties as described in the “How We Disclose Personal Information” section above.
Sale / Sharing
We do not sell personal information for monetary consideration. We also do not knowingly share personal information for cross-context behavioral advertising in a manner that requires an opt-out under California law, unless and until our practices change and we provide any required notices.
How to Exercise California Privacy Rights
To submit a privacy rights request, please contact us using the contact information listed below. We may need to verify your identity before processing your request. Authorized agents may submit requests on behalf of California residents where permitted by law, subject to verification and proof of authorization.
15. Colorado Privacy Rights
If you are a Colorado resident, Colorado law may provide you with certain rights regarding your personal information, subject to applicable exceptions. Depending on your circumstances, these rights may include:
- the right to confirm whether we are processing your personal data;
- the right to access certain personal data;
- the right to correct inaccuracies in your personal data;
- the right to request deletion of certain personal data;
- the right to obtain a copy of certain personal data in a portable format, where applicable; and
- the right to opt out of certain types of processing, where required by law.
